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  • Avoid first-person language (I, me, we) unless you are writing a reflection exercise.

  • Don’t write a contraction like don’t. Write do not.

  • Avoid our English two-part verbs. They are usually informal. Don’t write seek things out, write them  them down, or take look them up. Use specific verbs or shorter verbs:  seek, write, or learn or research.

  • Avoid the horrible, awful, no-good emotion-laden language of opinion. Your goal is even-handed objectivity, not emotional reactions. Yes, give your opinions and conclusions, but show them as the fruit of even-handed judgements, not as emotional reactions.

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